Tuesday, December 30, 2014

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The internet is a fantastic thing, but it has created MAJOR problems for network marketing. I'm going to expose these problems right now, but I'm also going to share with you how to overcome them & DOMINATE online.

Problem #1: The internet has created a LOT of competition for you.

You see, before the internet, to build your MLM business, you simply passed out a cassette or brochure, and then enrolled that person on your product. And that was the end of it.

Today, that same person can go online and do a Google search for your company, and BAM, they see about 50 different ads from your competition. Some in the company you are in and some in other companies too.

Problem #2: A decrease in your prospects attention span

Again, whether you hand a prospect a CD, or you send them a website online, you have about 3-5 seconds to grab their attention before they're off surfing for something else.

Problem #3: A decrease in your customer / distributor retention rates

This problem has a lot to do with your customers attention span. You have approximetly 2-3 months to get your new distributor involved into your companies community, and more importantly get them seeing results, before they are off looking for the next "quick fix" to their financial troubles. The internet has made it very easy for your distributors to get distracted and start looking at other programs.

This is in my opinion a BIG problem. Because retention is the key to building the residual income you want and desire from a Network Marketing program. This is what a lot of networkers experience after building up some momentum, just to see it taper off, and then even deteriorate while you're still working just as hard as you always have.

Problem #4: An increase in Legal oversight

Every company wants the advantages that being online can bring them, but none of them want the legal hassles that come along with it. Before the internet you would say a lot of things that you probably shouldn't have, making product and income claims etc. But because it was always face to face this wasn't an issue for the company. Now the internet comes along and those same strategies are much harder because you have to be VERY careful what and how you say things to get your prospects motivated to want to join you.

Some companies have even put policies in place where you can't use the company or product name in ANY online advertising campaigns.

So how in the world are you suppose to build a network marketing business nowadays with loads of competition, prospects with little or no attention span, a major decrease in retention (people leave your business faster than you can bring new ones in), and major legal problem that prevents you from saying just about anything "cool" about your company?

Luckily, there is a solution, and I'm going to share that with you right now.

The way you overcome all 4 of these problems is simple. You market "you", and NOT your company.

Stay with me here, because if your like 99.9% of ALL other network marketers out there right now, you are, or will experience these 4 problems, and will, or already is running you BROKE.

So let me say that again... Market "you", and NOT your company.

Here's why...

1. "You" have no competition, there is no other "you".

2. "You" can become more attractive, therefore getting your prospects to pay more attention to you.

3. "You" can become more valuable, therefore making your distributors want to stick with you, because they know if they want to succeed, "you" can show them how to do it.

4. "You" aren't a physical product or pay plan that you have to be careful what you say about.

So one simple solution to 4 major problems that network marketers are facing on the internet today. But how do you do it?

It's called "Attraction Marketing", and instead of trying to explain how this concept can solve the current issues you may be having, I'd like to just show you.